About

Hello all! My name is Caitlin and I’m the owner and founder of Shop Beetle Rose. I’ve always had a deep passion for sustainability and a love of fashion. In 2016 I decided to create a business that I felt would contribute to these causes and feed my excitement for making the world a better, more stylish place. Since creating my business, I’ve been lucky to work with and recruit some of the most talented photographers, models, stylists and artists. Many of whom just so happen to be my good friends who care about a sustainable future in fashion as much as I do. Nurturing my brand, directing and styling shoots while helping both men and women (and everything in between) feel beautiful in their skin and what they wear brings my life so much meaning. Beetle Rose has given me an outlet to do those things. I am so excited to share my vision with you.

Since this business was derived from aspects that are very important to me, I thought it be suitable to make it’s namesake just as significant. “Beetle” comes from my fascination with beetles that developed at a very young age. In ancient Egyptian mythology, the scarab was also a symbol of immortality, resurrection, transformation and protection. For me, style is a way for me to transform myself and recreate myself through clothing, much like the scarab. I get my confidence through the way I dress and my attitude in how I wear my outfits. “Rose”, on the other hand was derived from my middle name, which I got from my grandmother Rose.

I hope Beetle Rose can give you confidence in your own personal style. We offer the best selection of home goods, curated clothing, and up-cycled pieces. I source my product through estate sales, thrift stores, and donations through friends. I am known for my silky blouses, short sleeve button ups, and unique hand dyed lingerie. I value everyone and list all my products as unisex. It’s important for me to be size inclusive here as well. I know it can be discouraging shopping online so that’s why I offer shopping by size. Moving forward I hope this can be a place where you can feel welcomed and connect to other liked minded individuals.